• The Bridge Burford

Love West Oxfordshire App Receives 1000 Downloads


The Love West Oxfordshire LoyalFree app has received its first 1000 downloads just four weeks after launching on 1 July.

The app has been rolled out across West Oxfordshire to encourage shoppers and visitors back to the high street, after the uncertainty of the last 18 months due to the Covid-19 pandemic.

Businesses across West Oxfordshire have signed up with a range of offers such as discounts on wine, beauty treatments, free coffees, meals out, electrical goods, books and even discounts on sports club membership.

As of Friday 23 July, the app showed:

  • 162 businesses promoted through event listings and trails

  • 2,023 trail interactions

  • 61 live deals from 44 businesses

  • 281 people have used the scheme to obtain discounts

  • 2,348 people have viewed businesses profiles in West Oxfordshire

  • 548 event clicks

The app is being run by West Oxfordshire District Council and operated by specialist provider LoyalFree. Residents who download the app for West Oxfordshire will also be able to access deals across the rest of the country via the wider LoyalFree network.

The app also provides trails that give users the opportunity to explore West Oxfordshire in a new way with routes like the Downton Abbey Trail and Witney Historic Sites trail giving an extra dimension to days out.

The app is available on Google Play and the App Store. It forms part of the Council’s work to build a vibrant economy, create healthy towns and villages and support strong local communities.

Funding for the project will be coming from the European Regional Development Fund (ERDF) as part of its Welcome Back Fund. Despite having left the EU, the UK still benefits from this as part of a multi-year budget agreed while we were members.